Storybridge

This is a great little video that shows us how people thought technology would help the family forty one years ago. I don’t know who made it unfortunately, but it’s predictions are rather spot on. With one noticeable exception!

• It predicts online shopping and banking
• Video cameras for security and so forth
• The Home Post Office’ i.e. email!

Notice the exception then? Very old fashioned way of thinking about who pays all the bills!

Popularity: 3% [?]

Great new advert from Unilever. Watch the guy as he goes through his morning routine and then see what he has missed. Very nicely done and a good take on the brand being about waking you up so that you don’t miss opportunities.

Thanks Adverblog for bringing this to my attention today. You can see their post on this here: Axe Rise Up Girls on Adverblog. French translation for the video courtesy of their article:

Text translation :
- Look closely at this guy
- He didn’t notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.

For those that don’t know, Axe is branded Lynx back here in the UK.

Popularity: 8% [?]

There’s nothing like Australia. Fine enough line to base your overseas ad campaign on but then DDB produce this TV that seems like an 80’s relic. The whole campaign idea was nice as was the places used throughout, based on user recommendations. But that song. That singing. This is not the Oz I love & gave up my home for. And I loved the 80’s XXXX ads!

To continue this slight rant. I was working at Mindshare Melbourne when the Baz Luhrmann ads came out. Cheesy but, being from overseas, I thought they’d work well enough for the target market. The Oz guys and girls hated them, almost as much as the ‘Where the bloody hell are you‘ Lara Bingle adverts, which is fair enough but not the main point. It’s the non-Aussies we’re trying to appeal to.

This new ‘sing-a-long’ Australia is just grating and shows wonderful images in a bit of a bogan and childlike manner. Oz is beautiful with so many wonderful people, places and wildlife. But let’s also show the great food & nightlife. Not just a shot of pony pub where ‘everyone is yer mate’. What about how brilliant it is to watch the AFL on Saturday night at the MCG or the NRL in Sydney & Queensland for instance? Where’s the Melbourne lane ways? I know there’s to much stuff that could be mentioned to fit into one ad but I’m just trying to say a few examples of how what makes Oz for me. An actual show at the Opera House. Roof terrace drinks and food but without the chessy sing-a-long. Bit more style please next time. And cut out the dodgy sing song stuff.

Rant over!

Popularity: 2% [?]

This is coming up to about a year old but we have just been looking at it again in the studio and still think that it’s brilliant. It’s a TV ad for Barclaycard that was shown in the UK at the end of last year. Superb use of the water slide throughout the city by Bartle Bogle Hegerty.

Popularity: 12% [?]