The people I have been working with at Mindshare Australia really know their stuff about the planning and creation of online advertising and have been great to work with. We had a close relationship with the team at Eyeblaster and so I created this set of examples of great Eyeblaster online advertising creative to let people know what is possible and to help explain what such things as a home page takeover, overlay and even expandable banners were!
There are examples for most of the more interactive formats and a link through to the actual creative on the Eyeblaster creative showcase. Note that these links haven’t been converted very well by Slideshare so you’ll probably unfortunately end up having to search for the particular creative from the showcase home page.
So this is a great idea indeed from Volkswagon called Pianotrappan. They wanted to encourage people to change their habits and take the stairs instead of the escalator. How do you do this? easy. Make the stairs into a working piano so that people can have fun making music when going up and down! Ok, so not great music but fun nonetheless.
I will shortly be leaving for the sunny shores of Melbourne and a very exciting position with one of the most respected media agencies in the world, Mindshare. As Creative Services Director I will be helping them to grow digital design and development side of the business and I am looking forward to the opportunity to see the similarities and differences between UK and Australian based media.
After all, we live in a global world and the online industry crosses country borders and has changed peoples work habits. But that doesn’t mean that what works over here will also do so on the other side of the world. Especially as the reach is not just limited to Australia and New Zealand, but far into Asia as well. I hope then to find some time to use this blog to bring you some of my observations and also highlight the best that I find going on over there. And hopefully lots of things of interest about actually living in such a wonderful city as Melbourne.
Of course, being on the other side of the world does not affect how one sees the good developments, design and innovations that I like to bring you and so that side of this blog will certainly continue.
On a personal note, whilst being a tad sad to be leaving my new home place of Brighton and its great people and atmosphere, I am swapping it for the similar, if larger, charms of Melbourne and I am very happy about this. I have lived in Melbourne before so I am looking forward to being back amongst the great culture, restaurants and bars and of course the cricket and AFL.
Have fun for now then and I’ll be writing more when I get there in a couple of weeks time.
Digital innovation in augmented reality, websites. mobile apps. including the iPhone, online advertising and any other campaign ideas and creative that floats our boat!
