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	<title>Storybridge &#187; Online advertising</title>
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	<link>http://www.storybridge.co.uk</link>
	<description>Digital Innovation and Story Telling</description>
	<lastBuildDate>Fri, 03 Sep 2010 13:32:21 +0000</lastBuildDate>
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		<title>Tipp-ex experience. The hunter shoots a bear. Brilliant online ad.</title>
		<link>http://www.storybridge.co.uk/index.php/2010/09/03/tipp-ex-experience-the-hunter-shoots-a-bear-brilliant-online-ad/</link>
		<comments>http://www.storybridge.co.uk/index.php/2010/09/03/tipp-ex-experience-the-hunter-shoots-a-bear-brilliant-online-ad/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:32:21 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Thinking & ideas]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.storybridge.co.uk/?p=200</guid>
		<description><![CDATA[Or does he? Amazing idea and execution. The initial video prompts you to shoot said bear or not and then you&#8217;ll go to another video that interacts with the YouTube page. You can then enter text to see further vids about the hunter and the bear based on what you have written.
I&#8217;ve tried five words [...]]]></description>
			<content:encoded><![CDATA[<p>Or does he? Amazing idea and execution. The initial video prompts you to shoot said bear or not and then you&#8217;ll go to another video that interacts with the YouTube page. You can then enter text to see further vids about the hunter and the bear based on what you have written.</p>
<p>I&#8217;ve tried five words so far and there was a video waiting for each! Try using football and also Tipp-ex itself for some funny results. And yes, rude words seem to give you a funny vid to!</p>
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<p>Great idea guys and awesome production work!</p>
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		<title>Eyeblaster Online Advertising Creative Examples</title>
		<link>http://www.storybridge.co.uk/index.php/2009/12/28/eyeblaster-online-advertising-creative-examples/</link>
		<comments>http://www.storybridge.co.uk/index.php/2009/12/28/eyeblaster-online-advertising-creative-examples/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 21:33:23 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Thinking & ideas]]></category>
		<category><![CDATA[Eyeblaster]]></category>
		<category><![CDATA[Other creative]]></category>

		<guid isPermaLink="false">http://www.brucewaskett.com/?p=125</guid>
		<description><![CDATA[Great Eyeblaster creative advertising examples.]]></description>
			<content:encoded><![CDATA[<p>The people I have been working with at Mindshare Australia really know their stuff about the planning and creation of online advertising and have been great to work with. We had a close relationship with the team at Eyeblaster and so I created this set of examples of great Eyeblaster online advertising creative to let people know what is possible and to help explain what such things as a home page takeover, overlay and even expandable banners were!</p>
<p>There are examples for most of the more interactive formats and a link through to the actual creative on the <a href="http://creativezone.eyeblaster.com/Default.aspx" target="_blank">Eyeblaster creative showcase</a>.  Note that these links haven&#8217;t been converted very well by Slideshare so you&#8217;ll probably unfortunately end up having to search for the particular creative from the showcase home page.</p>
<div id="__ss_2781447" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Eyeblaster Online Ads Examples" href="http://www.slideshare.net/storybridge/eyeblaster-online-ads-examples">Eyeblaster Online Ads Examples</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eyeblasteronlineadsexamples271209v1-091227152053-phpapp02&amp;stripped_title=eyeblaster-online-ads-examples" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eyeblasteronlineadsexamples271209v1-091227152053-phpapp02&amp;stripped_title=eyeblaster-online-ads-examples" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<item>
		<title>The Digital Creative Process</title>
		<link>http://www.storybridge.co.uk/index.php/2009/12/28/the-digital-creative-process/</link>
		<comments>http://www.storybridge.co.uk/index.php/2009/12/28/the-digital-creative-process/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 07:55:21 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Great websites]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Other creative]]></category>
		<category><![CDATA[Thinking & ideas]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://www.brucewaskett.com/?p=123</guid>
		<description><![CDATA[Bruce on how to run your web projects to a tried and tested design and build process.]]></description>
			<content:encoded><![CDATA[<p>During my time in Australia it surprised me how few people in the media industry actually knew how websites and other online media went from that initial wish and idea through to an all singing and dancing live website or application. And some of the agencies that I talked to did not have a web design and build process to work to either. Pretty troubling in this day and age.</p>
<p>So I produced this process overview to help introduce a particular staged approach to designing and building online media. It&#8217;s nothing new of course and widely used by most creative and digital agencies, albeit with different stage names and sometimes a stage or two more. My process her was originally formulated by us at Object1 way back at the turn of the century (and that feels quite strange to write!) and has of course evolved somewhat, but essentially works to keep everyone within a structured approach. yes, there are other methodologies and processes that could suit you better. Agile for one. but I thought I&#8217;d share this to help those who&#8217;d like to know how things generally work, those in need of a process and clients who could do with some more knowledge about what&#8217;s going on.</p>
<p>I have included example outputs for each stage, responsibilities and some key things to be aware of. it doesn&#8217;t purport to cover everything but I hope you find it of some use and happy to hear your thoughts and suggestions.</p>
<div id="__ss_2781385" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="The Digital Creative Process" href="http://www.slideshare.net/storybridge/the-digital-creative-process">The Digital Creative Process</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=digitalcreativeprocess271209v3-091227143821-phpapp01&amp;stripped_title=the-digital-creative-process" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=digitalcreativeprocess271209v3-091227143821-phpapp01&amp;stripped_title=the-digital-creative-process" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Barclays Water Slide Advert</title>
		<link>http://www.storybridge.co.uk/index.php/2009/08/28/barclays-water-slide-advert/</link>
		<comments>http://www.storybridge.co.uk/index.php/2009/08/28/barclays-water-slide-advert/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 03:02:26 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Other creative]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.brucewaskett.com/?p=109</guid>
		<description><![CDATA[This is coming up to about a year old but we have just been looking at it again in the studio and still think that it&#8217;s brilliant. It&#8217;s a TV ad for Barclaycard that was shown in the UK at the end of last year. Superb use of the water slide throughout the city by [...]]]></description>
			<content:encoded><![CDATA[<p>This is coming up to about a year old but we have just been looking at it again in the studio and still think that it&#8217;s brilliant. It&#8217;s a TV ad for Barclaycard that was shown in the UK at the end of last year. Superb use of the water slide throughout the city by Bartle Bogle Hegerty.</p>
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		<item>
		<title>Create your own social network with Ning.com</title>
		<link>http://www.storybridge.co.uk/index.php/2008/01/19/create-your-own-social-network-with-ningcom/</link>
		<comments>http://www.storybridge.co.uk/index.php/2008/01/19/create-your-own-social-network-with-ningcom/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 16:05:00 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Great websites]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.brucewaskett.com/?p=36</guid>
		<description><![CDATA[Do you love the likes of MySpace, Facebook and Bebo but think you could do better? Why not build your own social network with Ning.]]></description>
			<content:encoded><![CDATA[<p>I have been doing some research into the various social networks and their uses, audiences and so forth lately and came across the rather great <a href="http://www.ning.com/">http://www.ning.com</a>. Ning allows you to set up your own social network with most of the usual tools you would find on things like Facebook and MySpace.</p>
<p>The templates aren&#8217;t exactly pretty but you can customise the designs and utilise your own domain name. So users coming to your social network will think you&#8217;ve done a fine job of setting something up for them and won&#8217;t know it&#8217;s running from the ning platform.</p>
<p>It could be used for all sorts of things of course. For instance, we were thinking of using it as a social &#8216;intranet&#8217; for the agency I&#8217;ve just been working with. Might get people off of Facebook for five minutes!</p>
<p>Or maybe I should set up &#8216;BruceSpace&#8217; for all the Bruce&#8217;s out there. Might not make my millions on that one&#8230;.</p>
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		<item>
		<title>Lime Networks and User Generated Content</title>
		<link>http://www.storybridge.co.uk/index.php/2007/08/29/lime-networks-and-user-generated-content/</link>
		<comments>http://www.storybridge.co.uk/index.php/2007/08/29/lime-networks-and-user-generated-content/#comments</comments>
		<pubDate>Wed, 29 Aug 2007 15:58:00 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Great websites]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.brucewaskett.com/?p=35</guid>
		<description><![CDATA[YouTube is not the only option for us web professionals when we want to provide a rich media experience. Limelight Networks can help with the upload, storage and delivery of video content for your larger commercial websites.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been undertaking some consultancy work down here in sunny Brighton and was fortunate enough to be around for the start of a very interesting video focused website build; whose details I can&#8217;t go into until it&#8217;s live of course.</p>
<p>We had a few solutions along the way as to how we were going to enable users to upload their own videos and so forth. Attempting to use YouTube wasn&#8217;t as straightforward as expected and so another route needed to be found. The guys at <a href="http://www.bionicmedia.co.uk/" title="Bionic Media Brighton">Bionic Media</a> were kind enough to tell us about <a href="http://www.limelightnetworks.com/">Limelight Networks</a> and their UGC framework which does all the upload, storage and delivery you could possibly need if delivering videos to your users.</p>
<p>It&#8217;s new and is only just being utilised for it&#8217;s first few projects just now but is based on their usual global structure that a lot of the big media firms hire <a href="http://www.limelightnetworks.com/">Limelight Networks</a> for. Worth checking out.</p>
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		<title>Google Maps Street View. Brand new!</title>
		<link>http://www.storybridge.co.uk/index.php/2007/05/31/google-maps-street-view-brand-new/</link>
		<comments>http://www.storybridge.co.uk/index.php/2007/05/31/google-maps-street-view-brand-new/#comments</comments>
		<pubDate>Thu, 31 May 2007 10:50:00 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Great websites]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.brucewaskett.com/?p=28</guid>
		<description><![CDATA[Want to have a look around the whole of New York at street level? Now you can courtesy of Google!]]></description>
			<content:encoded><![CDATA[<p>This is very good and bloomin useful! New from google maps. They have produced 360 degree views of streets in a few US cities to begin with. Try the link below for New York:</p>
<p><a href="http://tinyurl.com/3bm34n">http://tinyurl.com/3bm34n</a>  (or go to <a href="http://maps.google.com">google maps</a> NY and select street view)</p>
<p>Click on a blue street or drag the little yellow dude onto one and get a nice panorama of the street itself. You can drag it around or follow the arrows to the next street. Pretty awesome&#8230;</p>
<p>Thanks to the excellent <a href="http://googlemapsmania.blogspot.com">Googlemapsmania</a> blog where I found this info this morning and am exploring  many many other  google maps functions and mash-ups. Go there yourself as it&#8217;s an amazing source of information.</p>
<p><a href="http://googlemapsmania.blogspot.com">http://googlemapsmania.blogspot.com </a></p>
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