Storybridge » Mindshare

Tourism Australia’s new TV ad for the overseas markets.

Bruce — Thu, 03 Jun 2010 07:56:38 +0000

There’s nothing like Australia. Fine enough line to base your overseas ad campaign on but then DDB produce this TV that seems like an 80’s relic. The whole campaign idea was nice as was the places used throughout, based on user recommendations. But that song. That singing. This is not the Oz I love & gave up my home for. And I loved the 80’s XXXX ads!

To continue this slight rant. I was working at Mindshare Melbourne when the Baz Luhrmann ads came out. Cheesy but, being from overseas, I thought they’d work well enough for the target market. The Oz guys and girls hated them, almost as much as the ‘Where the bloody hell are you‘ Lara Bingle adverts, which is fair enough but not the main point. It’s the non-Aussies we’re trying to appeal to.

This new ‘sing-a-long’ Australia is just grating and shows wonderful images in a bit of a bogan and childlike manner. Oz is beautiful with so many wonderful people, places and wildlife. But let’s also show the great food & nightlife. Not just a shot of pony pub where ‘everyone is yer mate’. What about how brilliant it is to watch the AFL on Saturday night at the MCG or the NRL in Sydney & Queensland for instance? Where’s the Melbourne lane ways? I know there’s to much stuff that could be mentioned to fit into one ad but I’m just trying to say a few examples of how what makes Oz for me. An actual show at the Opera House. Roof terrace drinks and food but without the chessy sing-a-long. Bit more style please next time. And cut out the dodgy sing song stuff.

Rant over!

Orli Yakuel and her 2009 highlights in pictures.

Bruce — Thu, 14 Jan 2010 15:37:24 +0000

Orli Yakuel is a digital consultant and social media specialist with a superb blog that I find invaluable as resource of what’s new in the world of social media and applications. And not just what’s new. Are they any good and useful? Her opinions are pretty spot on.

So I liked the fact that she has used Animoto to show us her digital year in pictures:

‘Highlights from 2009 in pictures’.

Nice way of presenting a summary with some good things to look out for towards the end for 2010.

I’ve used Animoto to easily spice up presentations and to help people visualise things better internally whilst creating Digital Creative Services at Mindshare, Australia. Have a look at one of the videos here:

http://www.storybridge.co.uk/index.php/2010/01/14/animoto-photoshoot/

In the meantime, nice one Orli.

Animoto used to show behind the scenes at our photoshoot.

Bruce — Thu, 14 Jan 2010 12:09:45 +0000

Animoto is a fantastic online tool designed to create good looking videos out of your still images. It includes the ability to add 5 second snippets from your videos and has an excellent library of music from several genres to add to the whole thing and create something pretty professional that does generally impress people.

http://animoto.com

I ran a photoshoot at Mindshare Australia last year and used Animoto to create this behind the scenes video. It went down a storm with our staff internally. Bit of fun and a nice way to show them what happened on the day.

Follow this link for more of Mindshare Australia on Youtube.

Bruce joins Mindshare Australia as Creative Services Director.

Bruce — Sat, 26 Apr 2008 13:59:27 +0000

I will shortly be leaving for the sunny shores of Melbourne and a very exciting position with one of the most respected media agencies in the world, Mindshare. As Creative Services Director I will be helping them to grow digital design and development side of the business and I am looking forward to the opportunity to see the similarities and differences between UK and Australian based media.

After all, we live in a global world and the online industry crosses country borders and has changed peoples work habits. But that doesn’t mean that what works over here will also do so on the other side of the world. Especially as the reach is not just limited to Australia and New Zealand, but far into Asia as well. I hope then to find some time to use this blog to bring you some of my observations and also highlight the best that I find going on over there. And hopefully lots of things of interest about actually living in such a wonderful city as Melbourne.

Of course, being on the other side of the world does not affect how one sees the good developments, design and innovations that I like to bring you and so that side of this blog will certainly continue.

On a personal note, whilst being a tad sad to be leaving my new home place of Brighton and its great people and atmosphere, I am swapping it for the similar, if larger, charms of Melbourne and I am very happy about this. I have lived in Melbourne before so I am looking forward to being back amongst the great culture, restaurants and bars and of course the cricket and AFL.

Have fun for now then and I’ll be writing more when I get there in a couple of weeks time.

Bruce

http://www.mindshareworld.com/

http://www.bandt.com.au/news/C9/0C055BC9.asp – Bruce in Austalia’s B&T magazine.