Orli Yakuel is a digital consultant and social media specialist with a superb blog that I find invaluable as resource of what’s new in the world of social media and applications. And not just what’s new. Are they any good and useful? Her opinions are pretty spot on.
So I liked the fact that she has used Animoto to show us her digital year in pictures:
Nice way of presenting a summary with some good things to look out for towards the end for 2010.
I’ve used Animoto to easily spice up presentations and to help people visualise things better internally whilst creating Digital Creative Services at Mindshare, Australia. Have a look at one of the videos here:
During my time in Australia it surprised me how few people in the media industry actually knew how websites and other online media went from that initial wish and idea through to an all singing and dancing live website or application. And some of the agencies that I talked to did not have a web design and build process to work to either. Pretty troubling in this day and age.
So I produced this process overview to help introduce a particular staged approach to designing and building online media. It’s nothing new of course and widely used by most creative and digital agencies, albeit with different stage names and sometimes a stage or two more. My process her was originally formulated by us at Object1 way back at the turn of the century (and that feels quite strange to write!) and has of course evolved somewhat, but essentially works to keep everyone within a structured approach. yes, there are other methodologies and processes that could suit you better. Agile for one. but I thought I’d share this to help those who’d like to know how things generally work, those in need of a process and clients who could do with some more knowledge about what’s going on.
I have included example outputs for each stage, responsibilities and some key things to be aware of. it doesn’t purport to cover everything but I hope you find it of some use and happy to hear your thoughts and suggestions.
The Oxy Academy is all about helping young males to realise their full potential in life, starting with sport as the immediate area of interest, and expanding into other areas such as music as The Oxy Academy grows.
The Oxy Academy pre-launch website
Amazing sponsorship and content deals have been created to help make this an engaging website to visit, with an exciting competition to win exclusive training sessions and lots of uniquesports content at a national level to come. More to follow when the full website goes live soon.
The user takes the role of a photographer to shoot images of a rather large sumo wrestler and the Subaru car. It’s all done with a video of the shoot showing the wrestler getting himself into lots of different poses and you can snap and capture a photograph at any time. These can then be viewed, retouched and saved to the website as part of a competition.
Using the TV advert and an online user focused competition in this way is very engaging and the website is wonderfully designed and produced.
I wish I’d thought of this idea! Nice work indeed.
Digital innovation in augmented reality, websites. mobile apps. including the iPhone, online advertising and any other campaign ideas and creative that floats our boat!
