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	<title>Storybridge &#187; Augmented Reality</title>
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		<title>Gunmen iPhone app. Augmented Reality gets really interesting with a &#8216;real life&#8217; first person shooter.</title>
		<link>http://www.storybridge.co.uk/index.php/2010/01/20/gunmen-iphone-app/</link>
		<comments>http://www.storybridge.co.uk/index.php/2010/01/20/gunmen-iphone-app/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 13:52:26 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Mobile apps]]></category>
		<category><![CDATA[Thinking & ideas]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Shooter]]></category>

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		<description><![CDATA[Gunmen iPhone app shows the beginnings of what we really can achieve with Augmented Reality. Amazing first person 'real life' shooter.]]></description>
			<content:encoded><![CDATA[<p>I remember running around the streets near our home when I was a kid with a toy rifle desperately trying to find where my enemies were hidden. Peeking around the corner I&#8217;d see my best friend (and for the time being, mortal enemy) unsuccessfully hiding behind a garden wall.</p>
<p>&#8216;Bang. Bang!&#8217; and other more enthusiastic and realistic sounding gun noises emanate from me as I triumphantly point the rifle at my obviously vanquished foe. &#8216;You&#8217;re dead! You&#8217;re dead!&#8217;</p>
<p>&#8216;No! You missed! You missed!&#8217;</p>
<p>And on and on. Fun but frustrating times indeed.</p>
<p><a href="http://playgunman.com/" target="_blank">Gunmen for the iPhone</a> solves this age old dilemma of who has indeed actually shot who for the kids and adults of today. Yes, paintball has already accomplished this but you don&#8217;t always have the equipment to hand I&#8217;d hope and it&#8217;s a tad messy.</p>
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<p>The basics of it are then that it is an augmented reality first person shooter that enables you to point your iPhone camera at your mate / enemy, line him up in your crosshair and shoot the scoundrel. And of course he can do likewise to you. Up to four iphones can be linked up at the moment via WiFi so that you can run around the office with your colleagues shooting the banjo out of each other. All hits and misses are recorded so no more arguments about who has been shot or not.</p>
<p>At the start of the game you pick the shirt colour of your enemy and this is how the application recognises your foe and whether a hit has been made. It also records hits so that you can share them with friends online. <a href="http://www.geek.com/users/dujkan/" target="_blank">Christian Zibreg</a> has written an excellent <a href="http://www.geek.com/articles/mobile/review-gunman-for-iphone-lets-you-take-down-your-friends-in-augmented-reality-20091218/" target="_blank">review of Gunmen at geek.com</a> so please feel free to go there for more in depth details.</p>
<p>Hiding behind trees then in real life whilst your mate tries to zap you. Great stuff. Augmented Reality has its detractors as just a gimmick but I hope that this sort of thing will open peoples eyes to the simple proposition that if you give us a screen we can put anything on it. And if this screen is showing you the real world around you then all the better for us to let our imaginations run and give you an immersive experience.</p>
<p>The game producers <a href="http://playgunman.com/" target="_blank">Shadowforce</a> are apparently bringing in geo location technology to a future release. Here&#8217;s where things get even more interesting. I&#8217;d envisage that you won&#8217;t need to specifically create a game with your friends whilst all together in the same place. You can have one that never ends. It&#8217;s always &#8216;on&#8217;. Track your friend down via the mapping technology and blast him when he least expects it. At a restaurant when about to propose to his lady would no doubt go down very well.</p>
<p><a href="http://www.appstorehq.com/gunman-iphone-101575/app" target="_blank">iPhone Gunmen app at Apple Store.</a></p>
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		<title>Bruce joins Mindshare Australia as Creative Services Director.</title>
		<link>http://www.storybridge.co.uk/index.php/2008/04/26/bruce-joins-mindshare-australia-as-creative-services-director/</link>
		<comments>http://www.storybridge.co.uk/index.php/2008/04/26/bruce-joins-mindshare-australia-as-creative-services-director/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 13:59:27 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Other stuff]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[Mindshare]]></category>
		<category><![CDATA[Other creative]]></category>

		<guid isPermaLink="false">http://www.brucewaskett.com/index.php/2008/04/26/bruce-joins-mindshare-australia-as-creative-services-director/</guid>
		<description><![CDATA[I am very happy and excited to be joining Mindshare in Australia very shortly as Creative Services Director.]]></description>
			<content:encoded><![CDATA[<p>I will shortly be leaving for the sunny shores of Melbourne and a very exciting position with one of the most respected media agencies in the world, <a href="http://www.mindshareworld.com/" title="Mindshare Global website. Opens in a new window." target="_blank">Mindshare</a>. As Creative Services Director I will be helping them to grow digital design and development side of the business and I am looking forward to the opportunity to see the similarities and differences between UK and Australian based media.</p>
<p>After all, we live in a global world and the online industry crosses country borders and has changed peoples work habits. But that doesn’t mean that what works over here will also do so on the other side of the world. Especially as the reach is not just limited to Australia and New Zealand, but far into Asia as well. I hope then to find some time to use this blog to bring you some of my observations and also highlight the best that I find going on over there. And hopefully lots of things of interest about actually living in such a wonderful city as Melbourne.</p>
<p>Of course, being on the other side of the world does not affect how one sees the good developments, design and innovations that I like to bring you and so that side of this blog will certainly continue.</p>
<p>On a personal note, whilst being a tad sad to be leaving my new home place of Brighton and its great people and atmosphere, I am swapping it for the similar, if larger, charms of Melbourne and I am very happy about this. I have lived in Melbourne before so I am looking forward to being back amongst the great culture, restaurants and bars and of course the cricket and <a href="http://www.afl.com.au/" title="Official website for the AFL. Opens in a new window." target="_blank">AFL</a>.</p>
<p>Have fun for now then and I’ll be writing more when I get there in a couple of weeks time.</p>
<p>Bruce</p>
<p><a href="http://www.mindshareworld.com/" title="Mindshare Global website. Opens in a new window." target="_blank">http://www.mindshareworld.com/</a></p>
<p><a href="http://www.bandt.com.au/news/C9/0C055BC9.asp" title="Bruce appears in B&amp;T Magazing. Opens in a new window." target="_blank">http://www.bandt.com.au/news/C9/0C055BC9.asp</a> &#8211; Bruce in Austalia&#8217;s B&amp;T magazine.</p>
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