Great new advert from Unilever. Watch the guy as he goes through his morning routine and then see what he has missed. Very nicely done and a good take on the brand being about waking you up so that you don’t miss opportunities.
Thanks Adverblog for bringing this to my attention today. You can see their post on this here: Axe Rise Up Girls on Adverblog. French translation for the video courtesy of their article:
Text translation :
- Look closely at this guy
- He didn’t notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.
For those that don’t know, Axe is branded Lynx back here in the UK.
There’s nothing like Australia. Fine enough line to base your overseas ad campaign on but then DDB produce this TV that seems like an 80’s relic. The whole campaign idea was nice as was the places used throughout, based on user recommendations. But that song. That singing. This is not the Oz I love & gave up my home for. And I loved the 80’s XXXX ads!
To continue this slight rant. I was working at Mindshare Melbourne when the Baz Luhrmann ads came out. Cheesy but, being from overseas, I thought they’d work well enough for the target market. The Oz guys and girls hated them, almost as much as the ‘Where the bloody hell are you‘ Lara Bingle adverts, which is fair enough but not the main point. It’s the non-Aussies we’re trying to appeal to.
This new ‘sing-a-long’ Australia is just grating and shows wonderful images in a bit of a bogan and childlike manner. Oz is beautiful with so many wonderful people, places and wildlife. But let’s also show the great food & nightlife. Not just a shot of pony pub where ‘everyone is yer mate’. What about how brilliant it is to watch the AFL on Saturday night at the MCG or the NRL in Sydney & Queensland for instance? Where’s the Melbourne lane ways? I know there’s to much stuff that could be mentioned to fit into one ad but I’m just trying to say a few examples of how what makes Oz for me. An actual show at the Opera House. Roof terrace drinks and food but without the chessy sing-a-long. Bit more style please next time. And cut out the dodgy sing song stuff.
Bonkers video from Ok Go! Taking the using objects as dominoes thing to extremes. It’s all shot in one take but apparently took 60 to get the one right one. That must have been frustrating and you can see how happy they are at the end. It just ramps the action up and up and I applauded with a big smile at the end!
‘Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.’
Although not sure why EMI has banned embedding of the video. I shall investigate further.
Animoto is a fantastic online tool designed to create good looking videos out of your still images. It includes the ability to add 5 second snippets from your videos and has an excellent library of music from several genres to add to the whole thing and create something pretty professional that does generally impress people.
I ran a photoshoot at Mindshare Australia last year and used Animoto to create this behind the scenes video. It went down a storm with our staff internally. Bit of fun and a nice way to show them what happened on the day.
During my time in Australia it surprised me how few people in the media industry actually knew how websites and other online media went from that initial wish and idea through to an all singing and dancing live website or application. And some of the agencies that I talked to did not have a web design and build process to work to either. Pretty troubling in this day and age.
So I produced this process overview to help introduce a particular staged approach to designing and building online media. It’s nothing new of course and widely used by most creative and digital agencies, albeit with different stage names and sometimes a stage or two more. My process her was originally formulated by us at Object1 way back at the turn of the century (and that feels quite strange to write!) and has of course evolved somewhat, but essentially works to keep everyone within a structured approach. yes, there are other methodologies and processes that could suit you better. Agile for one. but I thought I’d share this to help those who’d like to know how things generally work, those in need of a process and clients who could do with some more knowledge about what’s going on.
I have included example outputs for each stage, responsibilities and some key things to be aware of. it doesn’t purport to cover everything but I hope you find it of some use and happy to hear your thoughts and suggestions.
So this is a great idea indeed from Volkswagon called Pianotrappan. They wanted to encourage people to change their habits and take the stairs instead of the escalator. How do you do this? easy. Make the stairs into a working piano so that people can have fun making music when going up and down! Ok, so not great music but fun nonetheless.
This is coming up to about a year old but we have just been looking at it again in the studio and still think that it’s brilliant. It’s a TV ad for Barclaycard that was shown in the UK at the end of last year. Superb use of the water slide throughout the city by Bartle Bogle Hegerty.
This is neat and simple. I prefer macs but have to use a pc because of MS Project and Visio – but this adds a button to your firefox that onmouseover shows you all your open websites in a mac f8 (?) type of way. Pretty handy.
This is very interesting and pretty powerful. At the basic level, it understands the context of web page you are viewing and then (upon right-click) gives you access to related links on google, flickr, wikipedia, delicious etc. Also does some very nice stuff for you bloggers out there that I haven’t quite investigated yet.
“What is BlueOrganizer?
BlueOrganizer is the new smart-browsing technology for Firefox. It automatically recognizes things like books, wine, travel destinations and offers contextual shortcuts between your favorite sites. With BlueOrganizer you can instantly send books to your Amazon Wishlist, find wines with similar taste on Wine.com, lookup maps on Google – all from one simple, personalized menu.”
Digital innovation in augmented reality, websites. mobile apps. including the iPhone, online advertising and any other campaign ideas and creative that floats our boat!
