Or does he? Amazing idea and execution. The initial video prompts you to shoot said bear or not and then you’ll go to another video that interacts with the YouTube page. You can then enter text to see further vids about the hunter and the bear based on what you have written.
I’ve tried five words so far and there was a video waiting for each! Try using football and also Tipp-ex itself for some funny results. And yes, rude words seem to give you a funny vid to!
The people I have been working with at Mindshare Australia really know their stuff about the planning and creation of online advertising and have been great to work with. We had a close relationship with the team at Eyeblaster and so I created this set of examples of great Eyeblaster online advertising creative to let people know what is possible and to help explain what such things as a home page takeover, overlay and even expandable banners were!
There are examples for most of the more interactive formats and a link through to the actual creative on the Eyeblaster creative showcase. Note that these links haven’t been converted very well by Slideshare so you’ll probably unfortunately end up having to search for the particular creative from the showcase home page.
During my time in Australia it surprised me how few people in the media industry actually knew how websites and other online media went from that initial wish and idea through to an all singing and dancing live website or application. And some of the agencies that I talked to did not have a web design and build process to work to either. Pretty troubling in this day and age.
So I produced this process overview to help introduce a particular staged approach to designing and building online media. It’s nothing new of course and widely used by most creative and digital agencies, albeit with different stage names and sometimes a stage or two more. My process her was originally formulated by us at Object1 way back at the turn of the century (and that feels quite strange to write!) and has of course evolved somewhat, but essentially works to keep everyone within a structured approach. yes, there are other methodologies and processes that could suit you better. Agile for one. but I thought I’d share this to help those who’d like to know how things generally work, those in need of a process and clients who could do with some more knowledge about what’s going on.
I have included example outputs for each stage, responsibilities and some key things to be aware of. it doesn’t purport to cover everything but I hope you find it of some use and happy to hear your thoughts and suggestions.
New Media Age back home in the UK is a pretty much ‘must read’ publication for the week as it does a good job of keeping it’s readers up to date on the business orientated news within our digital media industry. So I was happy to find an industry magazine of equal quality over here in sunny Melbourne whilst stumbling around the city, avoiding the moment I would have to start flat hunting in earnest!
The publication in question is ‘Digital Media‘, tagged as ‘Australia’s journal of the New Media revolution’. It is similar in content to the NMA but does have less of a focus on industry news and more on quality articles. This is a great mag for me in order to find out more about what’s happening over here and how people in the industry think. There’s a great bunch of articles in this fortnights magazine, including pieces on the Australian companies breaking break overseas markets, an article on some new social media websites that I had not come across as yet, and some useful tips on optimising your campaigns for social media.
Being able to skim through the mag online is great, although I’d use the arrow buttons to turn the page as turning the page via your mouse in the top corner is a tad infuriating. A nice old school use of Flash there (DNA used to have a website like that a long time ago) but it’s too fiddly and not user friendly. The arrow keys do the job.
And I’ve had a nice email exchange with the editor so all the more reason to write this post. We don’t want to see good industry publications close due to lack of readership, as happened with ‘Create Online’ back at home.
Digital innovation in augmented reality, websites. mobile apps. including the iPhone, online advertising and any other campaign ideas and creative that floats our boat!
