Storybridge

New Media Age back home in the UK is a pretty much ‘must read’ publication for the week as it does a good job of keeping it’s readers up to date on the business orientated news within our digital media industry. So I was happy to find an industry magazine of equal quality over here in sunny Melbourne whilst stumbling around the city, avoiding the moment I would have to start flat hunting in earnest!

The publication in question is ‘Digital Media‘, tagged as ‘Australia’s journal of the New Media revolution’. It is similar in content to the NMA but does have less of a focus on industry news and more on quality articles. This is a great mag for me in order to find out more about what’s happening over here and how people in the industry think. There’s a great bunch of articles in this fortnights magazine, including pieces on the Australian companies breaking break overseas markets, an article on some new social media websites that I had not come across as yet, and some useful tips on optimising your campaigns for social media.

So this is a bit of an advert for the mag but I did find it a bit hard to find and so thought I’d spread the word. they have a good article / blog based website at http://www.digital-media.net.au/ and you can also scan the magazine itself at http://www.imagin8.com/dev/digitalmedia/#/page/0/.

Being able to skim through the mag online is great, although I’d use the arrow buttons to turn the page as turning the page via your mouse in the top corner is a tad infuriating. A nice old school use of Flash there (DNA used to have a website like that a long time ago) but it’s too fiddly and not user friendly. The arrow keys do the job.

And I’ve had a nice email exchange with the editor so all the more reason to write this post. We don’t want to see good industry publications close due to lack of readership, as happened with ‘Create Online’ back at home.

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