Storybridge

There has been a lot of comment and fuss over the new branding for the 2012 Olympics in sunny London. These were released to the public yesterday. Have a look at http://www.london2012.com/index.php if you haven’t already seen the papers this morning! Londoners do not seem very happy about this ‘modern’ design. I work in a design studio and the comments and general shrieks of shock from the team were not encouraging. But I am sure we will grow to love it in time.

That aside, I’ve been wondering though whether Wolff Ollins (the brand agency) have been employing a lot of Australian designers? The zero looks a lot like the shape of Australia to me!

Very cheeky if they have managed to get away with that without anyone noticing!

Bruce

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