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Archive for June, 2007

Carlos and his word or phrase of the week! This weeks word is Wotcha!

June 29th, 2007 Bruce No comments


Every week the talented and eloquent Don Carlos will help you to understand those English (and British) phrases and words that could well flummox your average visiting tourist or language student (or even a British person who speaks ‘proper’). Carlos is infamous in his home country of Spain and is well placed to provide such important information that you will not find in a textbook or mini travel guide. His experience primarily derives from being somewhat confused by the banter that goes on around him from his friends in the pub!

Our word for this week is: Wotcha!

Our hero Carlos at first thought it meant:

“Wotcha; it’s a kind of waving Trojan?”

His helpful British friends (after having no idea what the above meant!) have correctly told him that it actually means:

Wotcha: A greeting used by school kids in the late seventies and eighties that has sadly fallen out of fashion. Derived from the words ‘watch you’ and shortened into a more amenable salutation. The correct response is of course to repeat back the word ‘Wotcha’ in an enthusiastic fashion.

Not to be confused with the often used phrase ‘Watch it’ which if said to you by an angry looking bald man means you should probably make a quick exit.

Wotcha is currently undergoing a mini-revival among us 30 somethings who can no longer keep up with teenage speak (what the heck do they mean and why can’t they spell properly?) and have decided to confuse the teenagers by going back to our own school playground language.

For a possibly more informative origin of the phrase please see Wotcha on Phrase Finder, though we prefer our ‘I said it as a kid’ version above.

PS – ‘Flummox’ might well be explained by Don Carlos next week!

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2012 London Olympics logo – blame the Australians?

June 5th, 2007 Bruce No comments

There has been a lot of comment and fuss over the new branding for the 2012 Olympics in sunny London. These were released to the public yesterday. Have a look at http://www.london2012.com/index.php if you haven’t already seen the papers this morning! Londoners do not seem very happy about this ‘modern’ design. I work in a design studio and the comments and general shrieks of shock from the team were not encouraging. But I am sure we will grow to love it in time.

That aside, I’ve been wondering though whether Wolff Ollins (the brand agency) have been employing a lot of Australian designers? The zero looks a lot like the shape of Australia to me!

Very cheeky if they have managed to get away with that without anyone noticing!

Bruce

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